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About Ideal Boilers

We’re more than just your average boiler company. We strive to keep our installers at the heart of everything we do. From in depth product information and on-site training to Installer Connect rewards and business support, we can ensure you’ll get more from Ideal.

Our Customer Service Charter.

At Ideal Boilers we are committed to consistently providing the highest standards of customer service. With over 100 years’ experience within the heating industry, we know how important confidence and trust are to our customers. Our Customer Service Charter provides details of how we deliver our promise to you.

  • Contacting us

    We provide a UK based contact centre that’s open 364 days a year from Monday to Friday 08:00 – 20:00, Saturday and Bank Holidays (excluding Christmas Day) 08:00 – 16:00 and Sundays 08:00 – 12:00. We understand that some customers would rather email or a send a letter. We aim to respond within 1 working day of receipt and strive to ensure that all concerns are resolved within 5 working days.
  • Within our call centre

    When calling you will be answered directly by a fully trained member of staff, who will take ownership of the call. Our team will assist you with your enquiry or help to diagnose and resolve your query over the telephone. If your query cannot be resolved over the telephone we will organise an engineer visit for you.
  • Our engineers

    All Ideal Boilers' engineers are trained to the highest standards and carry a vast range of parts to ensure we can resolve the issue on the day of the visit where possible. Our target is to ensure over 97% of visits are completed on the day.
  • Engineer visits

    In the event of an engineer visit being required we endeavour to organise the appointment within one day of calling, however if you have a preferred day that is more convenient for you please inform us when calling and we will do our utmost to accommodate your request. On the evening prior to your visit we will send you a reminder via text message to your mobile phone, unless you indicate that you would prefer not to receive a reminder. On the morning of the visit the engineer will telephone you between 08:00 and 09:00 to confirm their estimated time of arrival
  • Total peace of mind

    Our service engineer will clearly explain to you any actions taken during the visit and provide any advice needed to ensure your system continues to operate optimally. In the event that a follow up visit is required we have a dedicated team who will organise this and keep you fully informed throughout
  • Your feedback

    Your feedback is important to us and we may ask you for your honest feedback during a call or following the engineer’s visit. This feedback will be used to ensure we continue to meet and exceed your expectations.

Rich In Heritage.

In 2005, Ideal Boilers celebrated its centenary – 100 years of innovation, evolution and industry expertise.

Over the years Ideal has rapidly built a reputation for high quality products, which have met the ever-changing demands of the heating industry. Taking boilers from basements into kitchens in the 1920s, right through to introducing pioneering high efficiency technologies, Ideal has built a range of comprehensive and reliable products, designed with the installer and homeowner in mind.

Today, Ideal remains at the forefront of the domestic and commercial heating markets, leading the industry in setting new standards and challenging technological boundaries. Our company remains true to its founding principles of quality, innovation and value – building on its rich heritage as we look to the future.

A History of Ideal


One of the first British designs was the Ideal Cookanheat. This was a revolutionary designed, freestanding stove that combined an open fire, central heating boiler, cooking oven and hot cupboard all in one unit. The Ideal Cookanheat did more to introduce central heating into lower cost homes than any other similar appliance.

A History of Ideal

1920s TO MID 1930s 'O SERIES' Open Fire Domestic Boiler.

This model was another early boiler whose main purpose was to provide enough hot water supply for the homeowner. Interestingly, later versions provided a choice of matte colour: grey, green or brown. An additional extra was to have a cream enamelled front platework, with top plate, smokehood and baseplate enamelled black - although this represented an extra cost. It is clear that in the 1920s, Ideal Boilers was already giving customers choice.

A History of Ideal

1940s No.3 DOMESTIC GAS.

This boiler produced a direct hot water supply and was a significant development upon earlier models, as it contained a gas relay control valve and thermostat complete with chromium-plated copper tube connections. This model also contained a heat indicator and could be supplied with a jacket of white vitreous enamel to special order.

A History of Ideal


This boiler was a compact boiler that was 'assembled ready for installation'. It contained a 'Thermostatic Control', supplied as standard with the boiler and operated by a small control knob positioned on the right-hand side of the front panel. Later models allowed the homeowner to choose between a black and cream or black and white vitreous enamel. A rocking grate was also standard on later models, whereas on early models it was 'frequently available with'.

A History of Ideal

1960s ELITE.

This model was designed for the larger home and was available in five sizes. For its relatively high capacity, the Elite gas boiler was compact and, for its time, fit perfectly inside a house. This model contained an electrical control box (which was a trendsetter), giving the homeowner fully automatic operation for their convenience and economy. This model certainly gave the customer more control over their heating than ever before.

A History of Ideal

1970s CONCORD.

This decade saw the Concord become one of the best-selling and award-winning models of the time. Even today it is synonymous with quality, reliability and excellence in engineering. This boiler was built to fit into a space between standard kitchen units and was certainly one of the best looking and elegant models of its time. The programming and controls were the most advanced ever in the heating industry - stories are still told to this day of how homeowners still have a working Concord in their kitchen.

A History of Ideal

1980s SPRINT.

This model was a superbly engineered fan-assisted gas combination boiler. The controls were more advanced than ever before, allowing the homeowner to choose a combination of functions that provided warmth and hot water all year round. This boiler managed to overcome flues of varying resistance, which meant it was much more effective in a wider range of applications that might otherwise prove difficult.

A History of Ideal


The original Classic was launched in 1991, and the Classic SE (which is the model depicted) was launched in 2001, which was an upgrade of the original Classic. The Classic SE is a tried and tested boiler which offers, to this day, unprecedented standards of reliability due to its simple design and engineering. This has resulted in appliances that are easily installed and that require minimum servicing and maintenance. It is the only wall hung cast iron boiler with an RS offering. From April 2005, with new regulations enforced, HE boilers replaced SE boilers.

A History of Ideal


If you're looking for a high performance, over 90% efficient combi boiler that guarantees quality, reliability and exceptional value, then Ideal has the answer. Representing the next generation in heating design, our Logic and Logic+ boilers offer state-of-the-art technology in a practical, compact unit that fits easily into any standard kitchen cupboard.

UK Manufacturing.


“I choose Ideal Boilers because of the reliability of the products which keeps me and my customers happy”

Eddy Holehouse, Holehouse Plumbing Ltd, Leyland